– Tiwa Savage, the entertainer whose career is perfectly modelled on resilience, talent and media savviness
– The Nigerian pop star is currently arguably Africa’s biggest female musician
– We take a look at her journey from the bottom to the zenith of her career, as well as the hurdles she’s scaled
– At the end of the day, there’s no mistaking that the 36-year-old entertainer is on a major trajectory
The year 2016 will remain one hell of a year in history particularly for the dramas, as well as the phenomenal twists and turns in the entertainment industry. In addition, analysts will remember it as a year in which a lot of Nigerian sounds broke out of the clutter of Africa’s underdevelopment in terms of entertainment, and onto the global stage.
The paradigm shift became favourable, with Nigerian urban and pop culture earning a sizable proportion of global dominance with the likes of Wizkid, Ayo Jay, Tiwa Savage and Seyi Shay at the forefront of things.
Other names have also arisen at this critical point in our nation’s history but we are particularly impressed by Mavin Records’ vocal powerhouse, Tiwatope Savage.
Tiwa Savage and Dr SID on stage at the Mavins UK concert in 2014.
Starting from the bottom, rising beyond backup vocals
In case you missed the details of her earlier days, Tiwa Savage rose from the bottom like every other underground artiste and with persistence and pure talent she has made it this far. She rose from doing backups for much more established acts like Chaka Khan, Mary J. Blige, George Michael, Blu Cantrell, Kelly Clarkson and the iconic Andrea Bocelli.
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Tiwa Savage has continued to soar as Africa’s shining star with her music cutting into the remotest of locations in the world, and we have the Nigerian entertainment industry to thank for all of this.
The returns are astronomical as we speak, with more opportunities opening up and bigger international partnerships coming to the fore.
The industry has stepped up especially with the support of social media in this day and age, and the result is that more Nigerian entertainers are selling out shows, recording mega album sales and incredible numbers from streaming and downloads.
With all of this, however, we can’t take away the glass ceiling issues in the Nigerian entertainment space.
It is still, to a large extent, an affair strictly for the men as only a handful of ladies have gone past the glass ceiling phenomenon in Nigerian entertainment.
In a nutshell, only a few ladies have ‘struck gold’ with their music as far as going professional down here is concerned.
Tiwa’s return to Nigeria and the Don Jazzy factor
Going back to the 2000s, Tiwa was a newbie whose artistry and musicianship were hardly recognized even though she was already stepping gradually into the core of things by virtue of her songwriting abilities. She was based in the US at the time.
So clearly, she grew over time. She started from level one and built her craft to the point of major prominence, but not before returning to Nigeria in 2010.
Tiwa Savage was, in major respects, always going to be a star. This is a logical viewpoint considering that in 2010, with the song Kele Kele Love produced by Harmony Samuels, the starry-eyed, petite singer was already making some noise with a little buzz here and there. You could tell she was wired for the big stage; that she was built for stardom and everything
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