– Charles Novia has done a critical analysis of Tiwa
Savage’s interview on her broken marriage
– The celebrity critic sees the singer’s interview as PR
– Savage’s husband had attempted suicide after
spilling dirty things about their marriage
File photo of Tee Billz and wife Tiwa Savage
Nollywood critic Charles Novia has taken his criticism
beyond Nollywood. He is has picked interest in the Tiwa
Savage’s marriage saga especially Savage’s interview
on her marriage crisis. Is it face-saving? A do-me-i-do-
you thing? Read what Charles Novia think of the
interview and her marriage.
“I watched the video interview of Tiwa Savage. And I have
a few thoughts on it.
Seems to me that the basic idea, coming from a PR
perspective, was to pull a fast Olivia Pope ish on the
scandal which broke a few hours ago. And understandably
so. Tiwa Savage is a Brand Ambassador for a few top
brands such as MTN, Pepsi and Pampers.
Whatever the negative fallout of this impending and
scandalous divorce, it’s going to have some downside a bit
on the brands she campaigns for. So a fast ‘tell-my-side-
of-the-story mode’ had to be employed and fast too.
I don’t know if a professional PR person was involved with
the packaging but it was tacky. Not professionally done, in
my opinion. I’m not harping on what she said, as those
things are her personal heart cry and she has a right of
reply but I’m more interested in the optics of what has been
put out.
First, perhaps in a bid to elicit some linear empathy or
something, Tiwa was made to think that looking humble
and contrite corresponds with tying a dormitory scarf on
her head and looking casual in a T Shirt was a good way to
send the message home. I think it only demystified her
brand more. This is a video which would be watched for
years to come and even more so by her kid. Having tried so
hard to be a Beyonce clone in Nigeria (and that’s my
perception of her artistic projections all these years), she
should have known too that Beyonce never plays with her
optics in any way. That scarf and sombre look wasn’t the
right optics, if you ask me. There are more visually
acceptable ways of projecting a diva’s side of the story and
her PR team ( if she has any) messed it up there.”
Novia wrote further on celebrity marriages:
Charles Novia
“I have written many times about couples, especially
celebrity couples who ‘flash and form’ seemingly pristine
lifestyles on social media and I always end my homilies
with the caveat that incessant kudos by one or even both
partners to each other on social media at the slightest
opportunity, are indications of a festering problem in that
marriage. It’s the way it is here. The guy can be pummeling
the wife every morning and she still would go up on social
media to post his picture with words like ‘the only one for
me…my lover, my life’. Incredible.
READ ALSO: Tiwa Savage addresses estranged hubby’s
allegations (video)
In her interview, Tiwa said she dreaded his birthdays or
wedding anniversaries because of “what people would say”.
Sad, when a marriage is predicated on keeping up
appearances for the public when it should actually be more
private for both couples.
Like I said, what she said in the interview is her right of
reply. I would sympathise with her beyond the cosmetic
sympathies she’s getting from fans, friends and fiends. She
wanted a fairy tale life, worked hard to build it but found
out that she was kissed by a frog who didn’t turn out to be
the Prince she desired. My sympathy would be on the
truncation of that dream and really not the nightmare she
woke up from. Because she created it with him. And it had
its entertainment value for the fans who lapped it all up.
He was still legally married, from reports back then which
were either squashed or played down, yet did she ignore
the alarm bells and went ahead to marry him “after the
traditional introduction”? Was the celebration in far away
Dubai just a reception for the introduction perhaps and not
the legal nuptials? I stand to be corrected on this?
It’s the classic case of the gullible girls always falling for
the bad guys. And when you ask the question why such
girls fall into that trap, they would reply that ‘I thought I
could change him. That he would change’. Shiooor! His
father could not change him, his mother could not change
him but it’s you and your ikebe that will now change him?
The gods are wise!”
READ ALSO: Special Spesh calls Tiwa Savage’s tell-all
interview ‘fake’
On the effect of Tiwa’s Savage’s interview on Tee Billz,
Novia said:
“In all of this, I do feel some little sympathy for the couple.
But there is a larger lesson to be learnt from all this by
them and intending couples too ; stop trying to keep up
with The Joneses when in actual fact you have forgotten
that you are The Jegedes. Keep the ish real.
Oh….and if Tee Blizz was really hovering around the Lekki
Ikoyi bridge as reported, for a suicide swim from which he
was saved by Banky and others, then I would advise a
whole squad or eagle – eyed friends to surround all bridges
in Lagos after this Tiwa’s interview.
She cleaned him out. Finished his ass like he messed up
hers the day before.
Dude’s likely to see any bathtub as a river after he watches
that video.”
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